WHAT YOU SHOULD KNOW …
Branding is getting more and more important nowadays.
However, branding is not only for companies.
Each of us has a personal brand, which can be seen on Instagram, Snapchat, Twitter or in our
Day by day we present us digital.
Our selfies, comments and Instagram stories represent our brand.
Each of us stands for something, no matter how we present us, whether as entrepreneur, food
blogger or nerd.
–> Branding is just as important for small businesses as it is for big companies.
–> Never underestimate a good branding.
Many entrepreneurs and business owners understand very well that branding is essential to their
business, but a surprisingly high number of them don’t really know why.
Building a successful brand is about more than designing a cool-looking logo.
Branding is not just a logo or how the own business is perceived externally.
Branding is a way of defining the own business, the own team and external audiences.
We might call it the business’ “identity”.
Here 10 reasons why digging into branding is so important:
1. BRANDING SETS YOU APART FROM THE COMPETITION.
In today’s world and global market, it is critical to stand out from the crowd.
We are no longer competing on a local stage, our organization now competes in the global economy,
it competes with the whole world.
How do you stand out from the thousands of similar organizations around the world?
What makes you unique and valuable to others?
How do you want to be perceived?
2. BRANDING HELPS PROVIDE YOUR BUSINESS VALUE.
Good branding will provide value to your organization well beyond your physical assets.
Think about brands like Coca-Cola, Apple, and others … are these companies really worth their
equipment, their products, their warehouses, or factories?
These companies are worth much more than their physical assets and their brand has created
a value that far exceeds their physical value.
How does your business value look like?
3. BRANDING TELLS PEOPLE ABOUT YOUR BUSINESS DNA.
Your full brand experience, from the visual elements like the logo to the way that you
communicate with others, tell people about the kind of company that you are.
Are you telling the right story?
4. BRANDING HELPS OTHERS KNOW WHAT TO EXPECT FROM YOU.
Good branding that is consistent and clear puts prospects and customers at ease because
they know exactly what to expect each and every time they experience the brand.
What can people expect from you?
5. BRANDING REFLECTS YOU AND YOUR PROMISE TO YOUR CUSTOMER.
You should always remember that your brand represents you …you are the brand, your staff
is the brand, your marketing materials are the brand.
What are you’re going to deliver (promise) to the customer?
6. BRANDING PROMOTES RECOGNITION.
People tend to do business with companies they are familiar with, with companies they like
If your branding is consistent and easy to recognize, it can help people feel more at ease
purchasing your products or services.
What do you do for your recognition?
7. A STRONG BRAND GENERATES REFERRALS.
People love to tell other people about the brands they like, about their experience with
Today we all wear brands, eat brands, listen to brands, and we’re constantly telling
others about the brands we love.
On the flip side, we also tend to criticize those brands we don’t like.
Word of mouth is a powerful tool to improve brand recognition.
A strong brand is critical to generating referrals.
How do you create referrals?
8. BRANDING HELPS YOU CONNECT WITH PEOPLE EMOTIONALLY.
A good brand connects with people at an emotional level, people feel good when they are
around the brand, interact with and buy the brand.
Purchasing is an emotional experience and good branding can support this experience.
What kind of emotions do you “bring to the table”?
9. A STRONG BRAND PROVIDES MOTIVATION AND DIRECTION FOR OTHERS.
A clear brand strategy provides the clarity that we need to be successful.
A good brand delivers motivation and direction for others.
It can inspire people.
How do you motivate and inspire others?
10. BRANDING HELPS YOU CREATE CLARITY AND STAY FOCUSED.
Good branding can guide you – and a clear brand strategy helps you stay focused on
your mission and vision as personality and as organization.
Branding can help you be strategic and will guide your marketing efforts saving time
The best branding is built on a strong concept … an idea that you and your staff
can hold on to, can commit to, and can deliver upon.
How does your concept look like?
–> A good branding doesn’t just happen.
–> It takes strategy.
–> It takes a concept.
That’s where we come in.
Our branding services use a combination of research, experience, creativity, and
consulting to uncover your potential.
We learn who you are, what you stand for, and where you’re going.
Next, we teach you branding strategies that are based on the 4 pillars trust, personality, leadership
Our branding concept of Key Person of Trust (KPT) is designed for maximum and long-term success.
What’s your brand’s story?
We’d love to be a part of it.
If you need assistance with your branding, want to become a remarkable personality,
a great leader, or even a Key Person of Trust (KPT), contact us for a free consultation!
We’d love to help you to success!
THE CONCEPT OF KEY PERSON OF TRUST (KPT) IS THE BEST FOUNDATION FOR GROWTH.