WHAT YOU SHOULD KNOW …
Branding is becoming more and more important nowadays.
We have to acknowledge that we live in a branded world.
The concept of personal branding gained currency in the late 1990s, after a cover story titled
‘The Brand Called You’, written by Tom Peters and published in the magazine Fast Company.
Peters wrote: ‘To be in business today, our most important job is to be head marketer for the
brand called You … Everyone has a chance to learn, improve, and build up their skills.
Everyone has a chance to be a brand worthy of remark.’
Starting today with your business, at the very beginning, you are a brand.
Branding is not just for companies.
Each of us has a personal brand that can be seen in places like Instagram, Snapchat, Twitter,
and Facebook feeds.
We are living increasingly digital lives.
Day by day we present us digital.
Our selfies, comments and stories represent our brand.
Each of us stands for something, regardless of whether we are entrepreneurs, food bloggers or nerds.
–> Branding is just as important for small businesses as it is for big companies.
–> Never underestimate the value of a good branding.
Many entrepreneurs and business owners understand well that branding is essential to their
business, but a surprisingly high number of them don’t really know why that is.
Building a successful brand is about more than designing a cool-looking logo.
It is not just a logo, or the way the own business is perceived externally.
It is a way of defining the business, the team, and any external audiences.
Branding is the business’s identity.
10 reasons why branding is so important for your business:
1. BRANDING SETS YOU APART FROM THE COMPETITION.
In today’s world and global market, it is critical to stand out from the crowd.
We are no longer competing on a local stage, our organization now competes in the global economy,
it competes with the whole world.
How do you stand out from the thousands of similar organizations around the world?
What makes you unique and valuable to others?
How do you want to be perceived?
2. BRANDING HELPS PROVIDE YOUR BUSINESS VALUE.
Good branding will provide value to your organization well beyond your physical assets.
Think about brands like Coca-Cola, Apple, and others … are these companies really worth their
equipment, their products, their warehouses, or factories?
These companies are worth much more than their physical assets and their brand has created
a value that far exceeds their physical value.
How does your business value look like?
3. BRANDING TELLS PEOPLE ABOUT YOUR BUSINESS DNA.
Your full brand experience, from the visual elements like the logo to the way that you
communicate with others, tell people about the kind of company that you are.
Are you telling the right story?
4. BRANDING HELPS OTHERS KNOW WHAT TO EXPECT FROM YOU.
Good branding that is consistent and clear puts prospects and customers at ease because
they know exactly what to expect each and every time they experience the brand.
What can people expect from you?
5. BRANDING REFLECTS YOU AND YOUR PROMISE TO YOUR CUSTOMERS.
You should always remember that your brand represents you … you are the brand, your staff
is the brand, your marketing materials are the brand.
What are you’re going to deliver (promise) to the customer?
6. BRANDING PROMOTES RECOGNITION.
People tend to do business with companies they are familiar with, with companies they like
If your branding is consistent and easy to recognize, it can help people feel more at ease
purchasing your products or services.
What do you do for your recognition?
7. A STRONG BRAND GENERATES REFERRALS.
People love to tell other people about the brands they like, about their experience with
Today we all wear brands, eat brands, listen to brands, and we’re constantly telling
others about the brands we love.
On the flip side, we also tend to criticize those brands we don’t like.
Word of mouth is a powerful tool to improve brand recognition.
A strong brand is critical to generating referrals.
How do you create referrals?
8. BRANDING HELPS YOU CONNECT WITH PEOPLE EMOTIONALLY.
A strong brand connects with people at an emotional level.
They feel good when they are around the brand, interact with and buy the brand.
Purchasing is an emotional experience and good branding can support this experience.
What kind of emotions do you “bring to the table”?
9. A STRONG BRAND PROVIDES MOTIVATION AND DIRECTION FOR OTHERS.
A clear brand strategy provides the clarity that we need to be successful.
A good brand delivers motivation and direction for others.
It can inspire people.
How do you motivate and inspire others?
10. BRANDING HELPS YOU CREATE CLARITY AND STAY FOCUSED.
Good branding can guide you – and a clear brand strategy helps you stay focused on
your mission and vision as personality and as organization.
Branding can help you be strategic and will guide your marketing efforts saving time
The best branding is built on a strong concept … an idea that you and your staff
can hold on to, can commit to, and can deliver upon.
How does your concept look like?
–> A good branding doesn’t just happen.
–> It takes strategy.
–> It takes a concept.
The concept of Key Person of Trust (KPT) can help you to success.
Our branding services use a combination of research, experience, creativity, and
consulting to uncover your potential.
We start with who you are, what you stand for, and where you’re going.
And we teach you branding strategies based on 4 pillars:
3. Leadership and
Our branding concept of Key Person of Trust (KPT) is designed for maximum and long-term success.
What’s your brand’s story?
We’d love to be a part of it.
If you need assistance with your branding, want to become a remarkable personality,
a great leader, or even a Key Person of Trust (KPT), contact us for a free consultation!
We’d love to help you to success!
THE CONCEPT OF KEY PERSON OF TRUST (KPT) IS THE BEST FOUNDATION FOR SUCCESS.