Quality alone is not enough in today’s marketplace. It is not enough for conquering the “box seat” in the customer’s mind.   What does it bring being good, when no ...
  Now you will certainly say: What is the difference between an expert and a thought leader? And what is an influencer? Good question!   Let’s explain something: An “expert” knows ...
Bullshit is a great threat in our time. It is omnipresent.   It is a fact: Everyone lies: It is just a question of how, when, and why. The examples reach from ...