You are good, but no one knows it?

29 Oct 18
  Quality alone is not enough in today’s marketplace. It is not enough for conquering the “box seat” in the customer’s mind.   What does it bring being good, when no ...

Where are you at present: Are you an expert, thought leader, influencer or even a celebrity?

14 Sep 18
  Now you will certainly say: What is the difference between an expert and a thought leader? And what is an influencer? Good question!   Let’s explain something: An “expert” knows ...

Bullshit: An expert never talks „bullshit“ about other experts.

1 Jul 18
Bullshit is a great threat in our time. It is omnipresent.   It is a fact: Everyone lies: It is just a question of how, when, and why. The examples reach from ...